| Abstract: |
Digital networking platforms (DNPs) including social media, messaging apps, and online communities have become influential channels through which retail investors obtain market information, form expectations, and make investment decisions. This research paper examines how exposure to digital networking platforms affects investment choices in Faridabad, a highly urbanized district within the National Capital Region (NCR), characterized by high literacy and a large urban population base. Using a regionally anchored behavioral finance lens, the study synthesizes theory and evidence on information cascades, investor sentiment, perceived credibility, and the role of “finfluencers.” It proposes an empirical framework suitable for primary data collection in Faridabad and integrates India-specific market context, including the rapid expansion of demat accounts and evolving regulatory responses to online financial promotion. The paper develops a conceptual model, hypotheses, and a robust methodology (survey + interviews), and discusses expected patterns and implications for investors, intermediaries, educators, and regulators. |
